The humble placemat has evolved into a high-potential, high-margin category for wholesalers and retailers, driven by its versatility and affordability as a home décor update. Unlike expensive tablecloths, placemats offer consumers a low-commitment, seasonal purchase, especially when they are easy-care, washable microfiber. Practical benefits—including lightweight shipping, minimal ironing, and flexible packaging options—make placemats an operationally simple and cost-effective product line to import and merchandise.